Musamus Journal of Agribusiness

Analisis Kesenjangan Budaya Kerja Terhadap Strategi Perubahan Kinerja Karyawan Perkebunan Swasta Mikro di Kabupaten Karanganyar

Rosita Tri Utami, Suswadi Suswadi, Norbertus Citra Irawan — Thu, 06 Feb 2025 00:00:00 +0000

Dissatisfaction with the work culture in the workplace can lead to decreased employee motivation, especially if they feel unappreciated, lack opportunities for development, or do not receive adequate incentives. This study aims to understand how gaps in work culture affect employee performance and formulate strategies for better performance improvement. Using a mixed approach that combines quantitative and qualitative methods and descriptive analysis, this study applies a purposive approach to determining the location and a census method for selecting respondents. We analyzed the data using gap analysis and descriptive statistics. The results revealed positive gaps in seven attributes: compliance with regulations, commitment, self-development, appreciation, effective communication, work-life balance, and discipline, all of which require maintenance and improvement. In contrast, teamwork, creativity, and a sense of responsibility show negative gaps, requiring change strategies to improve employee performance transformation effectively.

The Effect of Brand Image, Product Quality, and Price on Customer Loyalty Through Customer Satisfaction on Brand in the City of Bengkulu

Alessandro Asdhion, Redy Badruddin, Agung Trisusilo — Sat, 01 Mar 2025 00:00:00 +0000

As time progresses, humans are busy with activities every day. Urban communities tend to have poor lifestyles, especially in terms of diet. The existence of the YKLT (YKL) brand of fermented milk is one solution for maintaining body immunity during busy urban lives. This research aims to determine the influence of brand image, product quality, and price on consumer loyalty through consumer satisfaction with YKLT products. This research was conducted on consumers who consumed YKLT products in Bengkulu City. The number of samples taken in this research was 96 respondents using purposive sampling technique, data was collected by distributing questionnaires. The analytical method used is SEM (Structural Equation Modeling). The PLS (Partial Least Square) approach uses SmartPLS 3.0 software. The analysis results show that consumer satisfaction is not influenced by brand image (X1), but rather by product quality (X2) and price (X3). The X variables do not affect consumer loyalty. However, product quality and price can influence consumer loyalty if mediated by customer satisfaction.

Faktor-Faktor yang Mempengaruhi Peningkatan Produksi Padi di Kampung Telaga Sari Distrik Kurik Kabupaten Merauke

Wahid Kurniawan, Ineke Nursih Widyantari, Abdul Rizal — Sun, 06 Apr 2025 00:00:00 +0000

This study aimed to determine the role of irrigation in increasing rice production and the role of irrigation that has the most dominant influence on increasing rice production in Telaga Sari Village, Kurik District, and Merauke Regency. The implementation of this research took three months, namely January–March 2024. The location was deliberately chosen because the area is one of the rice production centers with adequate irrigation infrastructure. The data processed includes primary data and secondary data. Sampling was conducted using the Slovin formula of 90 respondents, which was used as the research sample size. Multiple linear regression was used as an analysis method, with four independent variables measured, namely water provider (X1), land tillage (X2), weed, pest, and disease control (X3), and fertilization (X4), to the variable bound to increase rice production (Y). The findings of this study show that the role of irrigation that has a significant effect on increasing rice production in Kampung Telaga Sari is the water provider variable (X1) of 0.390 or 39%, land cultivation (X2) of 0.233 or 23.3%, and fertilization (X4) of 0.143 or 14.3%. The role of secondary irrigation that has the most dominant influence on increasing rice production in Telaga Sari Village is the water provider variable (X1) with a regression coefficient of 0.390 or 39%, and a t-count value of 4.445.

Dampak Perubahan Musim Terhadap Produksi Usahatani Kubis di Desa Baroko Kecamatan Baroko Kabupaten Enrekang

Muh Ridwan, Amruddin Amruddin, Nadir Nadir — Sun, 13 Apr 2025 00:00:00 +0000

This study aims to determine the impact of climate change on cabbage farming production and the knowledge and attitudes of cabbage farmers on the impact of seasonal changes in Baroko Village, Baroko District, Masenrenpulu Regency. Sampling is done by random sampling technique, where cabbage farmers are selected intentionally, and as many as 30 people involved, especially cabbage farmers, are sampled using scoring analysis and production cost analysis. The results of this study are grouped into several groups, namely the age of sumber datats, education level, farming experience, land area, and number of family dependents. Farmers know climate change from farming experience, such as shifts in the rainy and dry seasons, changes in plant morphology, and changes in the intensity of pest and disease attacks. As well as the resulting impact of seasonal changes on cabbage production in 2003 and 2004, namely 15 farmers out of 30 sumber datats experienced an increase in cabbage production, 5 farmers experienced a decrease in production, and 10 farmers did not experience an increase or decrease (fixed) in production.

Pemenuhan Kebutuhan Pangan Pokok Rumah Tangga Tani Suku Arfak di Kampung Indisey Distrik Warmare Kabupaten Manokwari

Agnes Limbong, Agatha W Widati, Maria A Paschalina Palit — Mon, 14 Apr 2025 00:00:00 +0000

This research aims to understand the fulfillment of basic food needs of farmer households of the Arfak tribe in Indisey Village, Warmare District, Manokwari Regency. The research conducted in Indisey Village, Warmare District, Manokwari Regency involved 30 farmer households of the Arfak tribe as samples. The method used in this research is a quantitative method, which is employed to analyze and describe in depth how the Arfak farmer households in Indisey Village meet the basic food needs of their families. Based on the research results, the fulfillment of basic food needs of the Arfak farmer households in Indisey Village, Manokwari Regency has been met, with rice being chosen as the main staple food, while sweet potatoes, cassava, and taro are considered additional staple foods.

Kontribusi Penerimaan Sektor Usahatani (On Farm) Terhadap Penerimaan Rumah Tangga Petani Di Kampung Udapi Hilir Distrik Prafi

Umi Yuminarti, Jeremia E Purba, Agustina S Mori Muzendi — Sat, 19 Apr 2025 00:00:00 +0000

This study aims to analyze the amount of farm income (on-farm), the amount of income outside farming (off-farm) and non-agricultural income (non-farm), as well as to analyze the contribution of farm income (on-farm) to farmers' household income. The study was conducted in Udapi Hilir Village, Prafi District, Manokwari Regency, with the research subjects being farming households engaged in on-farm, off-farm, and non-farm activities. The sampling method was carried out in stages as follows selection of districts and villages purposively. Selection of respondents through a census in each sector of Udapi Hilir Village, resulting in 30 households. The analytical method used in this study is quantitative analysis. Based on the research findings, it was concluded that the average on-farm income is Rp. 7,803,631. The average off-farm income is Rp. 96,944. The average non-farm income is Rp. 7,586,667. The contribution of on-farm income to total household income is 50.4%, which is categorized as a moderate contribution.