Strategi Pemasaran Bakso Ikan Binaan IFAD di Kabupaten Merauke

  • Gesang Rizki Gumelar Universitas Musamus
  • Maria Maghdalena Diana Widiastuti Universitas Musamus
  • Marthen A.I. Nahumury Universitas Musamus
DOI: https://doi.org/10.35724/mujagri.v4i01.4183
Keywords: Marketing Strategy, SWOT Matrix and IE Matrix, QSPM Analisis

Abstract

This study aims to identify the factors that are strengths, weaknesses, opportunities and threats and to formulate appropriate strategies that can be used for marketing IFAD fish balls using the SWOT matrix, IE matrix and QSPM matrix. The research was carried out in 4 processing groups assisted by IFAD located in Maro Village and Samkai Village, Merauke District, Merauke Regency. The results obtained from this study are market penetration with strategy specifications based on the QSPM matrix, namely maximizing the number of products marketed by utilizing existing facilities and infrastructure such as optimizing commercial houses, packaging houses, vegetable stalls, stalls, shops and supermarkets as marketing place, with a total alternative score of 12.82

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Published
2022-02-15
How to Cite
Gumelar, G. R., Widiastuti, M. M. D., & Nahumury, M. A. (2022). Strategi Pemasaran Bakso Ikan Binaan IFAD di Kabupaten Merauke. Musamus Journal of Agribusiness, 4(1), 26-34. https://doi.org/10.35724/mujagri.v4i01.4183
Issue
Vol. 4 No. 1 (2021): Musamus Journal of Agribusiness
Section
Articles

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